Quiet authority and clinical restraint on Harley Street.

Introduction

An observational, documentary-led approach to aesthetic medicine.

Dr Hanson’s practice is built on the principle of ‘Gracefully, not Obviously™’. To reflect this premium positioning, Skela abandoned the sensationalist, graphic content that saturates the industry. We engineered a minimalist, documentary-led visual strategy. By focusing on the human element and clinical precision rather than overt skin-puncture, we produced assets that instantly communicate safety, maturity, and elite medical judgement.

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Results

Digital assets engineered for sustained patient trust.

We delivered a curated library of visual assets designed for long-term brand equity, not fleeting viral trends. By prioritising clinical intimacy over procedural shock value, we provided Dr Hanson with a digital presence that acts as a 24/7 premium filter. These assets serve as a reassuring first point of contact, ensuring prospective high-net-worth patients see calm authority and absolute safety before they even book a consultation.